Starbucks- Start the day with great taste


Starbucks Corporation is a multinational American chain of coffee shops and roasting facilities with its corporate headquarters in Seattle, Washington. Starbucks is the largest chain of coffee shops exists worldwide.

As of November 2021, the company had 33,833 locations, 15,444 of which were in the United States. Starbucks owns and operates over 8,900 locations in the United States, with the remainder licensed.

Starbucks is typically held responsible for the emergence of the second wave of coffee culture because it offered a wider range of coffee experiences. Starbucks offers a variety of hot and cold beverages, espresso, café latte, full and loose-leaf teas, juices, Frappuccino drinks, pastries, and snacks. It also sells whole-bean coffee, micro-ground instant coffee, juice boxes, and pastries. Some products are limited to certain seasons or the area where the store is located. Most places offer free WIFI and internet access depending on the country.

Starbucks history The first Starbucks in Seattle Washington

 The history of Starbucks actually began in 1971, when the business operated a single shop in Seattle’s Pike Place Market as a roaster and retailer of whole bean and ground coffee, tea, and spices.

Zev Siegel claimed that he was an expert in the coffee industry at the time and was particularly knowledgeable about the gourmet end of the market. Additionally, he had the reputation of being the most knowledgeable coffee vendor in the nation at the time. Thus, Zev Siegel, Jerry Baldwin, and Gordon, three college friends, opened their first coffee shop and roastery at Seattle’s renowned Pike Place Market in 1971.

Eventually, they connected with Alfred Peet, the man behind Peet’s Coffee and the man who introduced custom coffee roasting to the United States, who served as a mentor. Initially, Starbucks sold coffee beans that had been roasted by Peet’s, a specialty coffee shop in Berkeley, California, but later switched to doing their own roasting.


Starbucks name and logo

Bowker notes that Terry Heckler, with whom Bowker claimed a public relations position, considered words beginning with “st” to be novel. After conceptualizing a list of words beginning with “st,” the organizers eventually settled on “Strabo,” a mining settlement in the Cascade Range.

 The young chief mate’s name from the book “Moby-Dick” was finally decided upon by the team as “Starbuck”.

   Starbucks has already released far too many taglines and slogans, the most well-known of which is “Brewed for those who love coffee.

Journey of  Starbucks Expansion

Jerry Baldwin led the initial owners of Starbucks to purchase Peet’s in 1984. In the US, espresso offers were declining in the 1980s. However, the availability of strong espresso increased, accounting for 10% of the market in 1989 compared to just 3% in 1983. The business operated six stores in Seattle by 1986 and had only recently begun to sell coffee.

The original owners of Starbucks sold the business to Howard Schultz in 1987, who immediately rebranded his II Giornale espresso shops as Starbucks and expanded. Then, at Waterfront Station in Vancouver, British Columbia, and Chicago, Illinois, Starbucks opened its first locations outside of Seattle.

By 1989, Starbucks had 46 locations spread throughout the Northwest and Midwest, and it was simmering more than 2,000,000 pounds (907,185 kg) of coffee annually. Starbucks had 140 locations and a revenue of $73.5 million at the time of its initial public offering (IPO) on the stock market in June 1992, up from $1.3 million in 1987.

At this point, the organization’s fair market value was $271 million. The organization raised about $25 million from the sale of the 12% of its shares, which led to an increase in the number of stores over the course of the next two years. Starbucks’ offer price had increased by 70% by September 1992, reaching more than multiple times the income per portion of the previous year. Over 10% of in-store purchases were made using the Starbucks app on customers’ mobile devices in July 2013.

In October 2013, the organization launched the “Tweet-a-Coffee” campaign using the flexible social media platform. By including “@tweet coffee” and the recipient’s handle in a tweet, users had the option to purchase a $5 gift card for a friend. Research company Keyhole followed the progress of the event, and a media report from December 2013 detailed that Starbucks had learned that 27,000 people had expressed interest and that $180,000 in purchases had been made up to that point.

Starbucks is listed 132nd on the Fortune 500 list of the largest American companies by revenue as of 2018. A year earlier, Starbucks reported a “monetary second from last quarter total compensation of $852.5 million, or 61 pennies for each offer, up to $1.37 billion, or $1.12 per share,” in July 2019. By the middle of 2019, the organization’s fair estimated value of $110.2 billion had increased by 41%. The actual income per share for the third quarter was 78 pennies as opposed to the estimate of 72 cents.

  Fundamental Ideas of the Company’s Mission and Vision Statement

starbucks Like in the majority of well-established organizations, Starbucks’ leadership, organizational, and organizational principles and practices are all based on a clear corporate mission and vision. These objectives—maintaining its position as one of the most recognizable and respected brands in the world—are the foundation for its mission and vision. The company has identified three key objectives to accomplish this: profit-positive, people-positive, and planet-positive.

The company’s “Growth and scale” agenda, which emphasizes focus and discipline to produce consistent revenue and growth, is aligned with the profit-positive goal. Following the achievement of this objective, all of its expansion and revenue strategies and initiatives are carried out. The multi-stakeholder people-positive goal aims to enhance its value chain by creating a special environment for its employees, suppliers, and communities.

The planet-positive objective, on the other hand, is at the heart of its corporate social responsibility and the driving principle behind its sustainability strategy. Starbucks has aimed to conduct business in a way that has little to no negative effects on the environment, while also promoting environmental protection and resolving urgent environmental issues. The business is aware of how important the environment is to its operations and long-term survival.

The Secret to Starbucks’ Success


 Starbucks has done a remarkable job of coming up with a concept where anyone can enjoy drinking coffee in a welcoming environment. A customer-focused culture is present at Starbucks. They view the company from the viewpoint of the client. While it is fairly simple to list your guests’ wants and needs, it is extremely difficult to create an environment that will please every single one of them.

In resolving that, Starbucks appeared to have done fairly well. Starbucks is perceptive and creative. In addition to serving their original beverages, they keep up with trends and have trademarked the name “Frappuccino.” They have everything, from regular coffee to the highly acclaimed Unicorn Frappuccino. As of September 2020, the US and China are the top-ranking countries with the largest number of company-operated Starbucks stores worldwide (Starbucks, 2020), which is not surprising at all considering the size of these countries.

Starbucks US


Which cities in the United States have the most Starbucks locations?

Although California has the most Starbucks, New York City has the most in the United States (ApartmentGuide, 2019), with a total of 241 locations.

Where can I find the largest Starbucks in the United States?

The largest Starbucks in the world is located in Chicago (Forbes, 2019). It’s inside Crate & Barrel’s former flagship store on Michigan Avenue. The Reserve Roastery has five floors and three coffee bars, a cocktail bar, and an artisan bakery and cafe.

The Chicago location is the coffee company’s sixth roastery. Other locations include Tokyo, New York, and Milan. Each roastery is much larger than a typical cafe and is intended to pay homage to the city’s culture and history.

In addition to being the largest location, the Chicago Roastery has the tallest cask. Before being used in drinks, freshly roasted coffee beans rest in a 56-foot-tall bronze container.

Starbucks’ revenue and net worth


How much money does Starbucks make per year?

Starbucks’ revenue has tripled in the last ten years. Starbucks’ revenue was expected to skyrocket in the coming years due to its global expansion and multibillion-dollar deal with Nestle in 2018. However, due to the pandemic, Starbucks lost $3.2 billion (CNBC, 2020), posting only $23.518 billion in 2020. (Starbucks, 2020). Starbucks anticipates that the availability of COVID-19 vaccines will increase coffee demand by more than 20% by 2022. (CNBC, 2019).

What is the value of Starbucks?

Starbucks has taken specialty coffee mainstream, growing from a few stores to a global empire with over 32,660 locations (GOBankingRates, 2020).

What is Starbucks Worth?

SBUX Share Price, 52-Week Range    $50.02-$107.75

SBUX Market Cap $119.34B

2020 Revenue        $23.518B

2020 Profit  $15.823B

Macrotrends’ Evaluation of

Starbucks Net Worth $119.34B

Starbucks is altering its rewards program, and customers are furious.

Starbucks’s plan to make the rewards program less generous has members of the program furious as a steaming peppermint mocha. The program allows users to accumulate points from purchases to redeem for free coffee and other items. Participants were informed by Starbucks last month that the terms would change effective February 13 and, unsurprisingly, not in their favor. And when people started to notice the changes, they weren’t too happy.

Customers will soon need to exchange 100 “stars” for a packaged snack, a baked good, or an iced or hot cup of coffee or tea. These items currently have 50 stars. You can purchase a latte, a frappuccino, or a hot breakfast item for 200 stars.

On social media, many customers voiced their displeasure, with some pointing out that Starbucks’ prices have been steadily rising as well, making the rewards program even less valuable to them. Executives have indicated that additional price increases will take place this year, following price increases in October 2021 and January 2022. One user tweeted, “Really, @Starbucksfor, 200 stars for a latte next year?” “$6 to $7 for a latte not sufficient for you? The gluttony, man.

Not only were the impending changes upsetting to some people, but also the manner in which Starbucks informed customers of them. Participants in the program received a brief, two-sentence email on December 28 that stated: “Starbucks Rewards is updating the Terms of Use for Reward redemption starting in February.”

The most recent Terms of Use are available at the link below. The link directed users who clicked on it to the business’s website or app, which contained all the details.

The move—sending an email with innocent wording and burying the bad news—seemed to be a sneaky way to downplay the fact that their customer’s “free” coffees were about to become more expensive, tech columnist Jason Aten wrote in Inc. Sure, no one wants to bring up bad news, but what happens when a customer goes to use their stars to get a free drink and discovers that they either don’t have enough or that the number of stars needed has changed? he asked in his letter. “That wasn’t a very good experience.

There may be an increase in the number of irritated people: The business claimed that more customers are enrolling in the loyalty program; it reported that the number of active members increased by 16 percent to 28.7 million in just the past quarter.

And some are concerned that when the changes take effect, the customers who weren’t aware will be irritated and probably vent their frustration on the staff working behind the counter. In an article for Forbes, market researcher Pamela N. Danziger noted that Starbucks employees had recently reported an increase in the number of difficult customers. “The already under pressure Starbucks green-aproned employees will be on the firing line to explain the changes on that inauspicious day,” she wrote. Who decided to surprise Starbucks customers with such a hostile surprise on the unlucky day of February 13th?

Following changes that reduced the value of its loyalty program members’ points, Dunkin’ was similarly dragged last year. According to our colleague Laura Reiley, chief credit analyst at Lending Tree Matt Schulz, businesses may be cutting back on loyalty programs due to the current economic situation. “Companies can afford to lean into these programs in the hopes of drumming up more and more business during strong economic times when profit margins are high and business is booming,” he said. “However, if profit margins contract and economic conditions worsen, businesses might hesitate. I anticipate seeing that more frequently until the economy improves and inflation declines in the near future.


In conclusion, Starbucks has been a worldwide purveyor of the finest coffee and has established itself as the most employee-valued company while still retaining its uncompromising standards and values for its customers. The company’s global recognition is based on the strategies put in place and the models used in its business processes.